Xbox One

Reuters Interactive

Challenge.

In addition to designing the digital billboards in Times Square, our design team wanted people around Times Square to interact with the billboards. One idea that was tossed around our meetings was having Xbox Live users have their names show up on a dedicated screen, Reuters.

Result.

Xbox Live members could login to a mobile site, enter their Gamer Tag, and customize what they would see on the screen by choosing a gamer pic and custom color.

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