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Xbox One

Opener Video

Challenge.

When you setup an Xbox One, you have to navigate through multiple configurations menus, setup guides, and download the newest update. Researchers, at Xbox, found that excitement started to decline after this process.

Result.

Our design team decided that this would be a excellent opportunity to "plant seeds" of information. Rather than making this an arduous tutorial, we hinted at aspects and features that some users may or may not have even known about in little over a minute.

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